Why you should consider digital marketing
Pound for pound, digital marketing offers more value, information and control than every other form of marketing. A good email campaign creates a constant dialogue between yourself and your customers, expanding your opportunities for sales, service and feedback. At the same time, it is becoming increasing difficult for you to actually deliver your message, with rigorous spam filters and a time-hungry audience. This is where a digital marketing tool pays dividends.

Why CommuniGator
Like Sage CRM, CommuniGator is a web-based tool which can be accessed remotely and set up to automatically execute, monitor and analyse campaigns. When integrated with CRM, you can target customers with highly personalized messages at the right time. It is also easy to pick up and use, with the return on investment realised within months. The features below highlight just a few of the key areas:

• Increased delivery rate
  GatorMail complies with industry best practice, allowing you to create both HTML and text-based emails. Even if the HTML is blocked during transmission, text will be delivered, maintaining the delivery rate and reducing bounce backs.
   
• Legal protection
  By law, you are required to obtain opt-ins from your customers when using permission-based marketing. CommuniGator automates this process, safeguarding you from being labelled a spammer. It can also run spam checks on email campaigns and routinely updates customer records, if they choose to unsubscribe.
   
• Personalised emails, events and surveys
  You can build specific customer groups with automatic updates, personalise your emails and landing zones, test campaigns and create surveys, from templates or from scratch. With the Event Management module you can take the process a step further with automated booking, delegate tracking, and payment handling (both on and offline).
   
• Campaign Analysis
  The heart of CommuniGator, every completed campaign comes with an analysis of emails sent, open rates, click-throughs, unsubscribes and bouncebacks. With these results you will be able to monitor you customer’s behaviour and preferences, allowing you to focus on the campaigns that bring results.